Shining colored effect pigments from EMD Performance Materials give plastics a unique appearance and make products stand out from the crowd. They offer the rapidly growing plastics sector stylings which make ranges unmistakable and differentiation from the competition easier. The shine and visual impression of effect pigments give the color a new dimension. This may be effects from silky smooth to shiny and glittery, or colored effects from silver white to colored and even changing with a deep-seated pearl luster effect, depending on the pigment type. Effects are as varied as the color itself.