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Suprima® – Innovative Quality Concept with Unique Added Value

Suprima® – Innovative Quality Concept with Unique Added Value

Suprima® is the new quality brand for premium and novel effect pigments by EMD Performance Materials. Its innovative concept meets the rising demands of the coatings industry and saves customers time and expense: The new umbrella brand initially offers all relevant quality promises and a comprehensive dossier with regulatory and analytical data for the effect pigments Meoxal® Wahiba Orange und Meoxal® Taklamakan Gold. More high class effect pigments are to follow.

All information in one document
Besides all relevant quality promises the new Suprima® concept impresses with a comprehensive dossier: It compactly condenses all relevant regulatory and analytical data – from safety data sheet right through to the weathering test. This offers customers crucial added value and a competitive advantage in their markets.

Suprima® provides with Meoxal® pigments mainly three advantages for coating applications:
  • Exact color values: Color values are quantified accurately by Delta-Lab measurements and put down in the specification. The methods are described in detail in the dossier.  
  • Silicone-free: Both pigments are free of any silicone impurities – to avoid production fault on the customer´s side. The dossier explains the steps EMD Performance Materials takes to ensure this property, for instance through end-to-end inspection of packaging material and auxiliaries.
  • Anti-static packaging: Both pigments are delivered in anti-static packaging – for simplified use in a manufacturing environment.
As the new brand for utmost quality standards, Suprima® also unites pigments for the highly regulated cosmetic market. EMD Performance Materials will gradually add more high-quality effect pigments, to expand it to specialist applications as well.

For further information on our dossier, please get in touch!